Content Strategy

Promote your business using content strategies based on evidence and data-driven market insights.

We strive for a well-rounded understanding of your business goals, target consumers and market to inform bespoke content strategies.

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Digital Audit

We begin with a full audit of your online presence using our range of specialist tools. We’ll review your website security and current activity on any active Digital Marketing channels, as well as how you interact with your consumers.

We’ll also look into how your business operates on mobile marketing channels to make sure we’ve covered all the basics. All of this information is put together in a comprehensive technical site report which we’ll refer back to.

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Insights & Analytics

Using Google Analytics, Social Media Insights and other data analysis tools, we look into everything from the quantity of your website traffic through to the demographic characteristics of your audience. We track your website rankings for keyword search queries related to your business, and monitor your backlink profile to discover which third party links to your website are helping your reputation and which are damaging it and should therefore be removed.

We pay close attention to these same insights for your competitors too, analysing their online presence in order to identify which strategies are particularly successful, and which ones should be avoided.

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Content Planning

We use all of the data we’ve gathered during our research of your market, competitors and online presence to inform which digital marketing channels will work best to achieve your goals.

This research also helps us identify which types of activity will be the most engaging, and most successful at driving high quality leads to your product or service.

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